All Terrain Pledges 1% of Annual Sales to the Planet

All Terrain Pledges 1% of Annual Sales to the Planet

NEWPORT, NH, January 18, 2023 – All Terrain joined 1% for the Planet, pledging to donate 1% of annual sales to support charitable organizations focused on encouraging kids and their families to be active and enjoy the outdoors.

“Our company is concerned about children’s health. Childhood obesity, diabetes, depression and ADHD are rising rapidly,” said David Kulow, President of All Terrain. “Numerous studies have shown that getting kids active and outdoors helps with these issues, so All Terrain’s focus is on doing that.”

"Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We're excited to welcome All Terrain to our global movement," says Kate Williams, CEO of 1% for the Planet.

All Terrain plans to partner with organizations focused on promoting the importance of access to the outdoors, especially for children. Through monetary donations, in-kind donations of Herbal Armor® insect repellents and volunteer hours of the All Terrain team, the company hopes to support the work of their charitable partners.

About All Terrain

Headquartered in Newport, New Hampshire, All Terrain makes effective skin protection products using natural ingredients for enjoying the outdoors; including DEET-free insect repellents, itch relief, and topical first aid products. For more information visit:

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support Environmental Partners through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved Environmental Partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and Environmental Partners working toward a better future for all.

Look for our logo to purchase for the planet, learn more and join at


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